The opinion of todays capitalistic society is: art is an investment, or even simpler said: art ≥ money. This holds true, if we expect that art will increase its value over time (this highly depends on the artist’s reputation, though).

So, as an young artist, I will put myself in the position as a facilitator rather than as an artist and let the artwork talk for itself. And the best known medium with high reputation is money. Therefore, I take a real € 500 banknote, which is one of the highest valued banknotes in the world, and declare it as art.
My inspiration is Marcel Duchamp, who exhibited a mass-produced urinal in an art gallery and, through his signature, he transformed it to one of the most important artworks of the 20th century.
In todays environment, living and working in a digitalised world with augmented reality, virtual spaces and digitalised communication, art has become multidimensional.
Consequently, the signature, which shall declare the banknote as art, will be shown in digital form and communicated through a virtual medium - a video with an augmented reality application.
The visual concept of the video will be a digital transformation (a series of glitched images) of Gustav Klimt’s facility painting, and symbolises the high value of these artworks even though they do not exist anymore, since they were burned in 1945.
The combination of both materials, the virtual signature of Gustav Klimt and the real piece of a € 500 banknote, defines the monetary value of the artwork.
Moreover, the artwork’s value is expected to increase, due to limited supply in future, since the European Central Bank decided to permanently end the production of the € 500 banknote by the end of 2018.

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01 Art/Money
DIN A4
digital fine art print
augmented reality
02 Art/Money
DIN A4
digital fine art print
augmented reality
03 Art/Money
DIN A4
digital fine art print
augmented reality